Delta Food Industries, one of the leading food and beverage manufacturing companies based in the SAIF Zone, Sharjah have been attending Gulfood for four years in a row. Delta Food Industries recognizes the importance of international exhibitions to gain wider exposure and open new markets without actually going abroad. The visitors came from targeted sectors that make B2B interactions more profitable.
Delta Food made a soft launching of its new product, Delta Royale Processed Cheddar Cheese at the venue on the second day of the exhibition. Positive feedback from its customers who did the sampling was encouraging, making it a promising addition to Delta Food’s growing range of products.
The presence of the world-renowned Chef Sanjeev Kapoor at Delta Food’s stand was a novel experience for the company’s directors and staff who were awed by the charisma of the visiting celebrity. Sanjeev offered some encouraging insights about the products that he also uses in his recipes. An interview with Mr Sharad Anand, Delta Food’s CEO by ZeeTV capped off the eventful day.
This year’s global demand for fast-moving food products exceeded expectations and manufacturers strive to keep up with the constantly shifting dietary preferences. Fad diets flourish, no thanks to syndicated weight-loss programs endorsed by celebrities. Natural and organic food is making a strong, albeit expensive, presence in the health and wellness scene – a welcome change that is yet to be felt by the large buying sector.
International exhibitions such as the annual Gulfood Trade Exhibits offer a unique business opportunity for startups and power brands, providing a level field for all the players in the industry. This year was the 22nd edition of Gulfood with over 5,000 exhibitors from 120 countries and eight different food sectors. About 95,000 visitors were accommodated in the 100,000 square meters exhibition area of the Dubai World Trade Center. This edition followed a segmented theme that made navigation more convenient for the exhibitors and buyers.
Delta Food Industries has more food exhibitions and trade missions mapped out for the rest of the year. These events are part of the comprehensive marketing design that Delta has planned in keeping with the company’s fast-growing market niche.